A lot of small business owners struggle with deciding on how to make the correct choice for designing their website. They search the web for help with their website and find that the choice is harder than they will thought. Currently there are (literally) millions of websites who claim to be professional web designers. However , one must be careful in choosing the right person or individuals in which to trust their corporation image. In this article, I will attempt to rank web designers into manageable groups, and teach the reader the difference between the varieties.
Web designers fall into four general classes: freelance amateur, freelance professional, Web site design Company, Web Development Firm.
The majority of web designers you will come across, specifically searching the Internet, are freelancers. That is, individuals who do web design but are not employed by a web design company. Several are self-employed professionals but most of the freelancers are amateur-hobbyist types. They find a copy of FrontPage™ included their MS Office™ Suite. They will discovered how fun it could be to generate web pages so they started telling their particular friends that they could “design” webpages.
The “pros” of using an newbie is that they are very cheap. The “cons” are too numerous to mention, but I will point out a few. They have no education; they have little knowledge of what makes a good website work; they do not understand Web coding or CSS but only FrontPage point and click; they do not understand general design and layout ideas and they have little real experience. The prevailing concern that they should be avoided for the serious business person, is that their work looks amateurish, which makes your company look amateurish. Who desires that?
A professional is often defined by simply being paid. People think that if you are paid for something, then you definitely are professional. Maybe that’s accurate in the Olympics, but for the business solutions world, you are not a professional until you are usually established and respected as one from your clients and peers. Freelancer professional web designers are a giant leap through the amateur in that they have established a portfolio of respectable work. They have got some sort of qualified training and experience and they have credentials that can be verified by contacting references. They have a good reputation with their clients and other professionals. Generally, a good freelance professional web designer could be good person to have doing your site. But they are hard to distinguish from your amateur when you are just searching the internet.
The upside is, if you find a good one they are significantly cheaper than a web design corporation. But that is usually the only benefit. If the budget limits you, a freelancer will do for a small task. But anything seriously important needs to be left to a professional company.
A few downsides to using a freelance pro are that they are usually part-time, meaning they may be limited in how much time they can devote to your project. They are also limited in what they can do for you. Most freelancers are specialists in one area and generalists in everything else. Some have no skills in anything except their a single specialty and often you will have to find others to fill roles. In addition , self employed are not always cheap although many of these are aspiring to create their own business; some are highly sought after and charge $100 per hour or more for work. My advice here is, when you have that much to spend, go with a company that has a team of professionals to get the job done in the timelier manner.
Web Design Company
This is the next step beyond a freelance professional. The web design company offers the “whole show”. They provide real project administration and have pulled together a team of web experts to get a broader range of jobs done. A company can offer a much higher level of expertise within web design, programming, content development and much more.
Such a company is usually very small, yet large enough to handle larger range projects. Compared to the most highly qualified freelancer, a company has a diversity associated with talent and collaboration working for them. The end-result is usually a much higher high quality product.
The only real drawbacks are on one hand, the web design company much more expensive than a freelancer because there are many more people on the job. However , you get whatever you pay for rings true. On the other hand, to get very large projects or long term growth, web design companies may be too small and usually do not have the human recourses to accommodate that $500, 000 agreement. In the end, for serious business people looking for quality and professionalism and which can’t afford the big firm, this is actually the way to go.
Web Development Firm
Because the title implies, a web development firm is like any traditional company. They have got a staff of office workers, they have owners and officers, and they have a team of talented professionals who are compensated a good salary for their work. They generally have a sales force that do inside plus outside sales. The quality of their work goes without saying, as you could not be so well-established by doing shoddy work. These firms offer groups of very talented professionals who else work on your project and get the job done in a timely and extremely efficient way.
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Additionally , they usually cover all aspects of website development including marketing and advertising. They may have got teams of specialists that they can set up to your location and work in-house under a temporary contract. The possibilities are endless.
If price is not an issue and the highest quality work is necessary, after that this is who you want to do the job. For smaller budget businesses, a quotation from an established web development firm might knock you off your chair, but know that companies who have project requirements that reach hundreds of thousands of dollars know the score. Thus, really the only drawback for a web development firm is that they are usually very expensive. Then again, value is relative and bigger companies want to work with bigger companies.
In summary, the option is yours. I would recommend for the severe businessperson, that you budget a decent amount of dollars to properly design and execute a professional website. I would avoid the inexperienced and outsource to an individual or even company with good experience plus reasonable rates to create my online presence. If money were no object, then I would only deal with founded firms and pay the big bucks to get the job done right and done well.