Mystery shopping is not a new concept. It was and still is a largely popular feature adopted by most reputed store brands to primarily judge the way in which their sales staff worked. The different methods involved primarily revolved about using young students to act because mystery shoppers and to provide an opinions to the main person in problem. Various aspects related to customer service and exactly how the employees behaved in general were to be evaluated.
These mystery consumers were offered handsome brand special discounts and were paid to judge the level of the sales staff at a store. However , with the passage of time, individuals came up with newer techniques to cover the particular factors more conveniently related to mystery shopping. Learn more about other techniques below.
People posing as shoppers
In the past it was common for head workplaces of major brands to hire young high school or college students to pose since real shoppers at retail outlets. They were then expected to ask the salesman various questions in an attempt to check his patience, knowledge of the brand plus range of products along with several other factors.
In today’s times, several brands look for grown ups instead of young students. That’s since it is often believed that adults are more capable to judging these aspects with no prejudice. Young students may get inspired by superficial factors like appears and this may affect the final judgement or report that is sent to the main manager sitting at another area.
Hiring as per the sector
Various agencies actually provide trained and experienced mystery shoppers today. These professional mystery shopping companies are entrusted with the task of sending out able staff to various retail outlets based on the field. In the past, it was common for clothes and accessories brands to hire mystery shoppers to judge the expertise of the product sales staff.
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Nowadays the concept of using mystery shopping as a technique is common to several industries and sectors.
Some of the most common sectors include banking and financing, food manufacturers, electronic manufacturers amongst others.
Using phone methods
Many businesses may feel that face to face sales evaluation may not be a comprehensive enough way to assess how a retail outlet works. Some professional mystery shopping companies may use alternate methods like phone calls to make a proper evaluation instead.
For instance, calling a retail team and asking them about the availability of a particular product plus related questions will help to judge their particular knowledge as well as to verify their politeness and patience, key factors that are essential in the service industry.
Wondering real shoppers
It is also sometimes probable although not common for companies to really evaluate their sales team by inquiring real shoppers about their experience. While in this sense, the use of a secret shopper is not required, the sales team is not aware that a particular consumer is going to be asked those questions. Therefore in all, while the purpose is achieved, it includes a modified version associated with mystery shopping in all.