Here’s What You Need To Know To Get Your Money’s Worth.
Think of this: Your dental practice has become so popular that you’re asked to make the rounds on all the daytime talk shows to get to show b-list celebrities how to whiten their teeth using cooking soda, strawberries, and a charcoal briquette. Pretty awesome, right?
OK… well you might not want to be a celebrity dentist yet I’m sure getting more leads and much more patients is probably pretty high on you list to grow your dental business.
Dentistry is a hugely competitive industry no matter what state you’re in. Cities like Los Angeles have well over 10, 000 listings of dentists simply on Yelp. There’s a dental office upon every block and in every strip mall in every major city. This is a lot of competition to go up against and if you’re not equipped with the right marketing equipment you’re going to end up with their scraps.
I understand you’ve probably already tried to hire a marketing firm or SEO company to help grow your dental practice and they promised you big returns but couldn’t deliver. They made everything sound therefore confusing that you end up basically cutting them a check and had no clue what they were actually doing to suit your needs.
The madness is going to stop here.
You need to make yourself knowledgeable on what teeth internet marketing strategies ACTUALLY work to help grow your practice. Once you understand these types of dental marketing tactics you can request your SEO company specifically how they performing these tasks and make them explain to you reports on how they accomplished these goals. If they can’t, it’s possibly time to kick them to the control and look for someone new.
Here’s What your Seo services SHOULD be doing for you:
Optimizing Your site for SEO
Monitoring your Google adwords Daily and Making Good Modifications
Claiming and Managing Your Local Listings and Review Sites
Managing Your own Dental Office’s Yelp and Actively Helping You Push to Get Good Testimonials
Creating New and Engaging Content material About Dentistry on Your Website
Marketing Your New Unique Content Though Content Share Sites and Social Media
Creating Strong Backlinks with Reputable Sites to Your Website
Auditing Your Dental Office Supervisor and Making Sure They are On Task
Helping You Build a Good a Good Sales Funnel So Your Leads Turn Into Patients
Give You Easy to Understand Reporting and Stats
Building Strong Backlinks
In order for your own dental website to rank well on Google you will need to build a good popularity on the internet. How do you do this? You need to gain trust with Google by building strong backlinks from other dental related sites. When Google sees that a reliable dental related website or weblog links to your website it basically says to itself, “Hey, this reliable site thinks that this dental site is worth mentioning. Let’s bump up a few ranks. ” With enough strong backlinks, over time your oral website will move up to the front side page for the keywords you want to position for.
Managing Your Yelp plus Review Sites
You might really hate Yelp but the fact is it is the very first thing most people will see about your dentist. You can’t hide from Yelp since it’s the users who drive your own listing even if you didn’t create a single for yourself. A good dental internet marketing firm will be constantly pushing you to obtain good reviews and helping you create new strategies on how to get delighted patients to leave reviews. Additionally, there are other review sites like Google My Business, Yellowpages, Superpages, Manta, and many others that they should also be managing for you.
When you do get a bad review (it’s inevitable, there’s always a person that leaves one) your dental marketing group should notify you of it and coach you on how to draft a helpful response. Many times a customer increases their rating of you or if they don’t, other patrons will see that
Optimizing Your Website for SEO
Your own dental website needs to be optimized intended for SEO in order to rank well on Google. There are many things Google looks for like mobile responsiveness, meta tags and descriptions, webpage load times, proper HTML and CSS, etc . All of these problems need to be addressed in order to build a good foundation for your dental internet marketing. Your website needs to work well and convert properly in order to maximize your investment.
Claiming and Managing Your Local Listings
In order to draw patients from outside your own city or just from your local rivals you have to start somewhere. Your teeth internet marketing company should make sure you very first dominate the city your office is in after which expand from there. A big part of this really is making sure all of your Local Listings and Review sites are claimed plus well reviewed. The more presence you have in your local areas the better you may show up on maps and Google searches. Eventually your website will start rating for other surrounding cities and when your SEO team is doing their own job you’ll be pulling in patients from all over the state.
Creating New and Engaging Dental Content
Google loves new, fresh, and engaging content material. The more interesting and genuine your own dental content is, the more Google values your website. Many dental advertising companies claim to write unique content for your website but actually simply cut and paste articles from all other places.
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Make sure your SEO company is actually studying and providing share worthy content material that engages your visitors. Take some time to read the content your dental SEO company has been writing for you. If it’s junk for you then Google probably also believes it’s junk and won’t worry about it.
Promoting Your Unique Dental Articles
Just creating articles doesn’t work anymore. An old outdated SEO strategy had been to create tons of meaningless content plus stuff as many dental related key phrases as possible (e. g. Dental Enhancements, Cheap Dental Implants, Low Cost Teeth Implants, etc . ) into an article in hopes Google’s robots pick it up plus rank it well. This is poor blackhat practice. Google wants to see individuals talking about your article, linking this, referencing it, and discussing it. A good dental SEO company will concentrate less on creating mass quantity of content and instead allocate sources into promoting the good engaging content articles they have written for you.
Managing Your own Dental AdWords
Many of you have probably currently tried AdWords for your dental practice and haven’t seen a good return. Sometimes it feels like you’re just throwing cash away every month. AdWords is very difficult space because you’re constantly competing with hundreds of other dentists and companies with budgets that might simply blow yours away. Some dental care companies spend between $10, 1000 – $60, 000+ a month just on AdWords. If you’re managing your own AdWords yourself it is very unlikely that you have the man hours to properly use the features to the fullest to get the many out of your budget. With keywords charging between $2. 50 – $8. 00 a click you need to be very careful and adapt new strategies quickly. The same concerns go along with having your website designer or IT profession who else aren’t experts at AdWords handling it for you.
Here’s are some fundamental questions to ask your Ppc manager:
What is an Auction Information report?
Answer: A report that shows how your campaign is performing vs . your competitors.
What Ad Plug-ins are you using?
Sitelink – Extra links in your ad
Callout : Additional descriptive text below your ad
Structured Snippits – Plug-ins that highlight specific aspects of your own services
Call – Shows your phone number in your ad
Location – Shows a map with your advertisement
Review – Highlights third-party evaluations on your ad
What top websites are our ads showing up for our Remarketing campaign?
What negative key phrases are you using?
Answer: Your supervisor should be looking through your search terms plus exluding keywords you do not want to appear for (e. g. Gold Tooth, Free Dental Implants, Dental Schools)
There are also some potential problems if a large SEO firm manages your dental AdWords. Since a large SEO company has so many clients, your account will get passed down to a junior AdWords supervisor who has very little experience which can probably lead to you losing money on your marketing campaign. They usually work on volume and offer inexpensive prices but rarely produce good results.