With the entire buzz around Search Engine Optimization (SEO) lately you may be wondering if you have what it takes to do your own. And if you don’t already, can you learn? You probably already know that having a website isn’t enough. If no one finds you, having the best web site in the world won’t matter. You just put your money away. In this article, I will help answer that question. Once you have read through every word you will know for sure. At least you will have an idea of where to start your decision process. You will be a step closer to obtaining the traffic that you need and deserve.

I will get back to that in a moment, but first… You need to ask yourself what you already know concerning the Internet. And how it works. Do you realize concepts like link popularity, back links, article marketing, site structure, etc .? Do you wish to? Sit down right now and imagine yourself authoring new articles, regularly.
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Are you fired up? Or do you shake within fear at the thought? Do you like writing and responding to emails of possible partners? Or would you rather be doing just about anything else?

Search Engine Optimization, or as it is better known SEO is straightforward. But… It is forever changing. So that on top of the latest technology, you need to be constantly learning. I subscribe to close to 100 newsletters, and I read them all. I spend over half my day time doing it.

Also, there are many, many businesses you need to be a part of. Certifications and classes are also important in order to stay up to date. When deciding if you should do your own SEO, you need to ask yourself:

Are you interested in how search engines work?
Do you like writing articles?
And submitting them?
Do you know exactly where?
Are you willing to learn?
Do you mind the job of directory submissions?
Building link partners?
Do you have the time to learn, plus stay current on the latest SEO tools? Techniques?
Can your time be spent better on other areas of your company?
Does your company have the resources to employ, train and hold onto SEO experts internally?
Can you justify the cost and learning curves of the latest SEO tools, just for your website or websites?
If you decide you are up for the challenge, your first action step is to subscribe to as many SEO newsletters and groups as possible find. Plan to spend several hours daily reading, experimenting and trying what you learn. Because you know how important SEO is to your business, you should do this in any case. You also need to signup for a program on SEO / SEM (Search engine marketing). WebCEO offers two top rate programs. One free of charge and one paid. You can learn how to get started within site optimization, link building, article marketing etc .

Once you have the skills you need… Well, at least you have started to learn, you can begin your projects.

Remember when I mentioned earlier that SEO was simple? It is. Since you will have a set process, a set of tasks that you will do every day. Simple, but it’s not easy. You will begin by checking you site quality. You will research keywords for new content pages. Then you will progress to creating new articles plus following up with link partners. You might end with some social networking updates. Plan to spend anywhere from several hours per week, in order to more than eight hours per day. This can depend on your site and your goals.

So to answer my earlier question “Do you have what it takes to do your own SEO? ” YES, you do. But… Do you want to learn? Do you have the time? These are questions only you can answer. Answers need to be based on your desires, budget and time.

For most business owners, SEO is much better left to experts. This can be your personal SEO person or department. Or it can be an SEO Consultant. Outsourcing techniques this work is the most popular option. It simply costs less. It is costly to hire, train and keep staff.

SEO companies have many different options available. Through basic affordable SEO contracts, up to one or more professionals dedicated only to you.

SEO and SEM are time consuming and often frustrating. But can also be very satisfying, and crucial. It appears simple, but can be difficult to do. You will never know it all, and learning never ever ends. The only thing certain is that today, more than ever, it is necessary. Whether you decide to perform your own Search Engine Optimization or hire this out, you must learn all you can. You can drive traffic and sales through your site with the best SEO offered. Start your SEO campaign today.

Glen has been involved with the internet since the early 90’s when he started the first ISP in his home town. He then continued to spent 9 years as an Engineer at Microsoft working on the web tools in Microsoft Visual Business.

Since then, he has discovered his correct passions, which are SEO and Internet Marketing. At SEO For Less, he helps others get the best results for his or her websites through white hat moral SEO, web copywriting and online marketing consulting.